Senior Communications Counsel
David is an award-winning communicator who has worked in the fields of journalism and Public Relations for more than 35 years.
One of Canada's leading communicators, David was head of global communications for Canada's largest financial institution, where he was responsible for corporate reputation, served as the firm’s chief spokesperson, and directed the public affairs strategy for three consecutive CEOs. He has also worked as a consultant for some of North America’s largest financial, energy and travel companies.
Respected by his peers as one of the top media relations practitioners in North America, David has built relationships with reporters around the world. He also has strong strategic planning skills. More importantly, he is an expert at translating an organization’s strategy into meaningful communications for each of its stakeholder groups – be they investors, employees, customers, media, government, regulators, boards of directors, or members of the broader community.
Born in Montreal, David attended Concordia University where he graduated with honours. After college, he joined a small public relations firm and then worked as a magazine editor.
In 1979, he joined the Royal Bank of Canada where he worked his way up from Manager of Employee Communications to become Vice-President of Corporate Communications in 1993, and Senior Vice-President in 2000. During his leadership, RBC was selected Canada’s Most Respected Corporation five times in a row, its President was chosen as Canada’s CEO of the Year, and RBC’s communications team was honoured with 50 national and international awards for excellence in communications.
Since retiring from RBC in 2008, David has been consulting with companies across North America in a variety of industries including financial services, energy, travel and not-for-profit. David is a co-founder of Strategy2Communications (S2C) Inc.
David is a member of the International Association of Business Communicators and the North American Travel Journalists Association.