The Lanes: providing communications advice to business leaders in a variety of industries.
Members of The Lanes team have a broad range of experience in different sectors. There are a few areas, however, where we have specialized knowledge – which means we are able to provide added value to our discussion about communications by drawing on our experience in your industry sector.
Communications skills are highly transferable: We take the same approach to strategy development – assessing the environment, conducting a SWOT analysis, performing a stakeholder assessment, and so on – regardless of the industry sector. But having an intimate knowledge of a particular industry sector gives us an edge. |
Here are some of the areas where we feel we have developed a special understanding of the industry sector and the particular communications challenges each faces:
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