Thomas Eckert is a fluent, Spanish-speaking, Canadian-born PR and communications specialist who has dedicated his life to helping new business ventures grow by breaking down cross-cultural barriers.
Thomas Eckert
As the founder of CrossCultures Media, Thomas draws on his experience as a journalist, and his strong understanding of regional politics and communication. He served as the executive producer for CBC Latin America, foreign correspondent for Fox News and NBC, and head of Business Development for various Canadian telecom and software companies opening up offices in Latin America.
In addition to providing advice and communications support for telecom and software companies and other technology providers, Thomas specializes in assisting Canadian and US natural resource companies operating on Mexican soil. He is practiced in the art of public relations and media fallout in both Mexico and Canada.
Ever since the signing of the NAFTA (free trade) deal in 1994, between the U.S., Canada and Mexico, the number of North American companies operating in Mexico has grown exponentially year after year. But Mexico is a challenging place to do business, with many pitfalls. The cultural differences are enormous and doing business there means cultivating and growing relationships before a deal is closed. That takes time. Where a marketing strategy works in Canada, it may not in Mexico.
To overcome that, you need to be connected before a crisis occurs. Corporate communications and public relations is a full-time business for a foreign company in Mexico.
If your business plans include Mexico, let us include Thomas on the planning.