the lanes: experts at balancing competing stakeholder interests
Among the more complex communications challenges are situations involving multiple parties – parties often with competing communications goals, different corporate cultures, and different positions in the power relationship relative to one another. This is often the case in mergers and acquisitions, joint ventures or association work.
Let The Lanes take on responsibility for building a consensus around your shared communications. We have long experience bringing together the disparate views of multiple parties and finding the words that will ring true for everyone. From the relatively simple task of producing an industry association newsletter that fairly represents the views of all its members, to the delicate task of handling employee communications in a merged and downsizing company, The Lanes will strike the right balance to make your communications program a success.