the lanes: helping leaders provide good answers to tough questions
“It takes one to know one.”
When you attend a media training session led by The Lanes, you can take comfort knowing that your trainer has experience working on both sides of the camera – as interviewer and interviewee – and is there to share the tips and techniques learned over years of experience.
Preparation is key to any media encounter, and The Lanes will provide you with a systematic approach that will ready you for any interview you are likely to face.
And while the purpose is to prepare you for a media interview, a better description of the program would be “How to Provide Good Answers to Tough Questions.” Your employees or your clients are likely to ask questions that are at least as difficult to answer as the ones you will face from reporters. The approach and techniques you learn during media training can be readily applied to any Q&A session, and will help you become a more effective communicator.
In addition to this more general training program, The Lanes team is also available to provide individual coaching to prepare an executive for a specific upcoming media interview or interviews, e.g., in advance of an important announcement.