As the owner of a new company in a cluttered world, I can speak, with experience, about the challenge of choosing a company name. Apart from the obvious requirement that one be able to attach some meaning to the name – something relevant to one’s business and, hopefully, one’s potential clients – the bigger hurdles are very practical ones: Is the name eligible to be approved for incorporation, and is a website address available?
Welcome to The Lanes!
For a long time, I have spoken with my friends and colleagues in the public affairs world about bringing together a group of talented business communicators and offering their expertise to businesses that might not be able to afford, or might not need, such talent on a full-time basis.
The Lanes brings together just such a group of women and men – with a diversity of experience and backgrounds (though all with a solid foundation in financial communications) – who have agreed to work together to serve our clients' needs.